Private equity investor Sherif Guirgis and Cassandra Grey acquired Violet Grey from Farfetch. He will become co-owner, Chairman, and CEO alongside Chief Brand Officer Sarah Brown.WHO: Violet Grey was founded in 2013 by Cassandra Grey as a content and commerce destination that connects with beauty consumers through a global community of content creation, product curation, and Hollywood beauty culture. Violet Grey encompasses authority, celebrity, and an obsession with cutting-edge innovation. Their unique offering includes niche labels, legacy brands, and exclusives, and their premium video content reimagines a mobile-first content and commerce experience.Violet Grey enlists the expertise of beauty editors, dermatologists, makeup artists, estheticians, hair stylists, and celebrities to test and evaluate the performance and presentation of all product considerations. Only products deemed best-in-class by over 70% of experts are Violet Code Approved and added to the assortment.The retailer is also spinning off a second entity, Violet Lab, as a brand development arm.WHY: Guirgis steps into the role as co-owner, CEO, and Chairman following an extensive private equity career, with over 13 years of experience investing in iconic consumer brands across his prior roles at Apollo Global Management, Lion Capital, and Main Street Advisors. Bringing his expertise in brand building and operations, he will work alongside Grey and Chief Brand Officer Sarah Brown to drive Violet Grey’s growth and expansion.IN THEIR OWN WORDS: "Violet Grey was founded with a simple, straightforward mission—to enable customers to feel confident in their purchase decisions.